About us

Our Brand

We are passionate about helping our consumers feel confident and beautiful in their own skin. We believe that everyone deserves to feel their best.  True beauty comes from embracing and celebrating our unique qualities and differences. We strive to create products that not only enhance our customers' natural beauty, but also empower them to feel confident from the inside out.  

We are committed to quality ingredients, transparency, integrity, and social responsibility. We believe we can create a more beautiful and sustainable world for ourselves and future generations.  

Unlike some cosmetic companies that focus solely on short-term results, profits and “fairy dust” actives We carefully select our ingredients and formulations to ensure that they are safe, effective, and nourishing for the skin. We believe in using natural and sustainable ingredients that are good for our customers and the environment.

As a cosmetic brand, we provide our customers with the highest quality products that enhance their beauty. We understand that our customers invest their time, money, and trust in our products.  We see it is our responsibility to do our jobs very seriously and partner with experts in the field to ensure that our products are not only effective, but also safe and reliable.

Bousini's story

Bousini's founder is an experienced chemist, specializing in the field of Organic Chemistry, with over 12 years of experience in the cosmetic personal care industry. Starting her career in contract manufacturing and later moving on to prestigious brands, she realized that the industry had a deep-rooted problem - companies were using the same base formulas over and over again, incorporating cheap ingredients and adding only the minimum concentration of active ingredients allowed by the FDA to appear on the ingredient lists.

This practice of "fairy dusting" a formula, as it is commonly called, is done to save on costs and manipulate consumers into believing that a product is effective. These "actives" are essential ingredients that help skin age gracefully. Companies rely heavily on these "call out claims" to market their products and charge exorbitant prices. However, most of these formulas only provide temporary hydration, giving the consumer false hopes that the product they purchased is working.

Some companies even add high levels of synthetic chemicals to create a fake lifting or tightening effect that lasts only a few hours while damaging the skin in the long run. Despite the negligible cost to produce these formulas, companies charge exorbitant prices, sometimes over $250 for a single product.

Bousini's founder believed that it was time to change the beauty industry's standards and practices. The company does not believe in tricking or manipulating consumers. Instead, their formulas are developed with high concentrations of active ingredients that provide long-term results. They believe that it is better to spend money on formulation development than to rely on fake marketing tactics, packaging, or social media influencers.

Bousini hopes that you enjoy their products and that they can help you achieve your beauty goals with honesty and transparency.